How We Added 1,435 Extra Booked Nights in Just 36 Days
How We Added 1,435 Extra Booked Nights in Just 36 Days
At Sanctuary Serviced Accommodation, we’re constantly looking for ways to improve performance for our landlords.
During April and May 2026, we implemented a new revenue management strategy across our portfolio of serviced accommodation properties throughout Leicestershire.
Rather than relying on fixed pricing, we introduced advanced dynamic pricing software, grouped similar properties together, reviewed minimum and maximum pricing thresholds, and began monitoring booking pace on a daily basis.
The results have been encouraging.
The Starting Point
On 26th April 2026, our portfolio occupancy looked like this:
– May occupancy: 40.86%
– June occupancy: 31.82%
– July occupancy: 29.33%
– Total booked nights: 6,936
Whilst these figures were healthy, we believed there was significant room for improvement through more sophisticated revenue management.
What We Changed
Over the following five weeks, we:
– Fully deployed PriceLabs across the portfolio
– Created pricing groups based on property type and location
– Introduced seasonal pricing adjustments
– Improved minimum stay settings
– Reduced orphan nights
– Reviewed listing performance weekly
– Monitored booking pace and occupancy trends daily
Importantly, this was not simply a case of lowering prices to generate more bookings.
Our objective was to increase both occupancy and revenue while protecting owner returns.
Results
By 1st June 2026, the portfolio had grown to:
– May occupancy: 65.53%
– June occupancy: 47.81%
– July occupancy: 39.43%
– Total booked nights: 8,371
This represents an increase of:
+1,435 Additional Booked Nights
Added in just 36 days.
Across the portfolio, this equates to almost 40 additional nights being sold every day.
Why This Matters To Landlords
Every additional booked night contributes towards:
– Increased revenue
– Improved cash flow
– Higher annual returns
– Better visibility on major booking platforms
For landlords, the difference between a property operating at 40% occupancy and one operating at 65% occupancy can be substantial over the course of a year.
Data-Led Decisions
One of the biggest changes has been our ability to make decisions using live data rather than guesswork.
We now track:
– Daily booking pace
– Occupancy by month
– Booking lead times
– Revenue performance
– Dynamic pricing effectiveness
This allows us to react quickly to changes in demand and continually optimise performance.
Looking Ahead
With additional properties due to join the portfolio and further improvements planned to our website and direct booking channels, we’re excited to see what the rest of 2026 holds.
Our goal remains simple:
To help our landlords achieve the highest possible returns while providing guests with exceptional accommodation throughout Leicestershire.
If you’re considering serviced accommodation for your property and would like to see how our revenue management strategies could work for you, we’d be happy to arrange a no-obligation chat.
Contact Sanctuary Serviced Accommodation today to learn more.
